Royal Robbins Introduces New Eco-Conscious ReadyDry™ Essentials Underwear Collection

SAN FRANCISCO, Calif. (September 21, 2021) – Brand new for Fall 2021 and launching this month, Royal Robbins unveils its new ReadyDry™ Essentials underwear collection for men and women, made of 91% recycled content. Sustainability, innovative fabric technology, and supreme comfort come together in this essentials collection to meet the demands of an everyday active lifestyle.

Upgrade your everyday basics with thoughtfully designed underwear to keep you comfortable on every adventure. With sustainability as a cornerstone of Royal Robbins product development, each ReadyDry piece is made from bluesign®-approved 91% recycled polyester mesh that is sweat-wicking, breathable, soft, and stretchy for total range of motion and all-day comfort.

In addition, each undergarment is engineered with S.Café® yarn technology. S.Cafe yarns are made from two sources of waste: used coffee grounds and recycled polyester that’s upcycled from post-consumer plastic bottles. Coffee grounds offer superior odor control technology that won’t wash out, while recycled poly makes the stretch fabric highly durable and quick drying.

ReadyDry garments also feature HeiQ Smart Temp, which is a body-heat-activated thermoregulating technology that allows the fabric to dynamically respond to your body temperature. The cooling function activates when you are hot and sweaty, and deactivates once you cool off, leaving you comfortable enough to focus on your adventure.

ReadyDry Essentials pair the right fit with a chafe-free design and premium, durable fabric that is highly resistant to snags and pilling. The breathable, 4-way stretch knit offers freedom of movement with excellent recovery and dries three times faster than cotton. The ReadyDry Essentials collection comprises 14 different underwear styles: Bikini, Boy Short, Hipkini, Full Brief, Racerback Bra, Bra, Cami, and Tank for women, and Brief, Boxer, Boxer Brief 4”, Boxer Brief 7”, Sleeveless Tee, V-Neck S/S, and Crew S/S for men.

The new ReadyDry Essentials Collection is available now at Royal Robbins retail stores in Denver, Seattle, Boston, Modesto, and Berkeley, and online at RoyalRobbins.com.

About Royal Robbins®
Founded in 1968 by world-renowned climbers Royal and Liz Robbins, Royal Robbins is a leading designer, manufacturer and retailer of outdoor apparel. The brand has gained worldwide recognition for its high-quality clothing and commitment to environmental and social responsibility. It has built a reputation of integrating technical features for consumers seeking performance-oriented garments, but with the style and comfort to cross over into everyday life. Royal Robbins collection of men’s and women’s products can be found in outdoor and specialty retail partners throughout the U.S. and abroad. To learn more, please visit www.royalrobbins.com.

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