How Nike Became the Most Marketable Athletic Brand, According to SportsPro

The Swoosh earned the top spot for the second year in a row, beating out Adidas and Emirates, which placed second and third, respectively. For this year’s ranking, the company analyzed postings from more than 30,000 organizations and athletes for the period of August 15, 2020 to August 15, 2021. The posts — on platforms such as Facebook, Instagram, Twitter, TikTok, and Weibo — together promoted more than 8,000 brands. FN

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