Got Grit? Answer ENVE’s Casting Call for All-Terrain Bike Reality Show

The ultimate all-terrain adventure bicycling reality show? That’s what ENVE’s got in mind, with help from a notorious influencer.

When you need to produce a hit reality show, you swing for the fences. ENVE looks to have done just that, tapping crusty adventure bike influencer “Ronnie” Ronmance/Ultraromance for its new reality show.

Of course, part of the point is to show off its own high-spec gear. The concept? Simple: Let five contestants build their own bike from expensive ENVE parts, and then send them on a mission to complete a mystery course designed by Ultraromance. The grand prize? Keep the bike, get the glory. GearJunkie

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