Beijing Olympics Sponsors Find No Easy Choices as Games Approach

Guest columnist Rick Burton of Syracuse University attempts to explain how the world’s sponsors sell products or services in almost every country, and how one country’s attempt to stage the Olympics runs the risk of having the host country or its parochial population turn on the global sponsor. Sportico

The post Beijing Olympics Sponsors Find No Easy Choices as Games Approach appeared first on Endurance Sportswire.

Other news