The Omicron spike in COVID cases could spoil a pre-pandemic certainty for the gym industry: members flooding in to start on fitness-related New Year’s resolutions.

The seven-day moving average of COVID cases cataloged by the CDC is at its highest point since January 2021. Business tracking firm Placer.ai said gym visits trended upward between Thanksgiving and the first week of December compared to 2019, but recent preliminary data has shown a dropoff in foot traffic. Front Office Sports

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