If there is one funny thing about cycling, it’s how the sport has largely been off the radar for the big shoe brands. Sure, old-timers will readily recall the glory days of seeing Adidas in the Pro Tour under riders like Jan Ulrich, and of course there was Nike’s push with both  Lance Armstrong and Mark Cavendish.  But despite both examples of pro rider endorsement, neither brand has shown much staying power on the consumer side of things.

And so now, of all things,  we have Adidas jumping into the gravel game.

ADIDAS GRAVEL SHOE

The “acid red” colorway could double as an emergency beacon if you get lost in the outback.

Press Release

The Gravel Shoe is the latest addition to the adidas Cycling family. Designed from the ground up to bring road performance and city styling to new territory, as you explore off-road. Featuring a recessed 2-bolt SPD cleat compatible outsole with TPU pods allow for easy walking off the bike and a lightweight, stiff construction to ensure power transfer to adventure further. Reinforced ripstop upper material is used for added protection and an internal sock helps to keep debris out of the shoe for all day comfort. This product is made with Primegreen, a series of high-performance recycled materials. 50% of the upper is recycled content.

SPECIFICATIONS
Price: $170
Regular fit
Lace closure
Reinforced synthetic upper with 3-Stripes
Roomy forefoot
Two-bolt cleat compatibility
Sock-like fit with snug integrated cuff
Synthetic outsole with TPU walking pods
Colors: Turbo / Cloud White / Acid Red

For more: Adidas Gravel

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