Apple, Amazon Vie for Piece of Growing Wearable Tech Market

The fitness wearables market is poised for huge growth over the next seven years — and companies and investors are taking notice.

Separate reports from Grand View Research and Fortune Business Insights placed the fitness wearable market at $34.6 billion and $36.3 billion, respectively.

Fortune predicted compound annual growth of 15.4% through 2028, up to $114.4 billion. Grand View estimated an even higher growth rate of 18.9%. Startups and major tech companies are enhancing their hardware and software to claim a slice of that market. FOS

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