The investment marks one of the largest ever in a private apparel company and allows the California-based company to expand its reach to markets outside the U.S.

Vuori has thrived as an online retailer — its nine brick-and-mortar locations account for roughly 10% of total sales. With SoftBank’s investment, Vuori plans to open around 100 stores over the next five years.

Known for its tech investments, SoftBank is establishing a footprint in sports and fitness. FOS

The post SoftBank Invests $400M In Vuori Activewear appeared first on Endurance Sportswire.

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